Keyword Research

A dictionary opened in the middle sitting on a table

Keyword research is a crucial step in optimizing your online content. By identifying the specific terms and phrases we target as many search queries as possible, effectively giving you more tickets in the search engine lottery.

Learn more

How we do our keyword research

First we have a conversation with you, we want to know all aspects of your business and your client’s journey. The we get to work selecting the most relevant and effective search terms to attract your target audience.

Then we get to work:

  • Identify Seed Keywords: Start with a list of initial keywords related to your business or topic. These can come from brainstorming sessions, competitor analysis, or existing content.

  • Conduct Keyword Research: we use SEMrush, Google Trends, and Keysearch.co to analyze search volume, competition level, and relevance to your business.

  • Analyze Competitors: This is a big piece of the pie. By looking at what your competitors are doing we can see how big their sites are and how many different search queries their websites are ranking for.

  • Assess Search Intent: We seek to understand whether the keywords indicate informational, navigational, or transactional searches. Then we tailor your content to match the user's intent accurately.

  • Create Content: Develop content strategy that incorporates these keywords naturally and provides value to your audience. Ensure the content is well-written, informative, and optimized for both search engines and human readers.

FAQs

  • Keyword research is the process of identifying and analyzing the search terms that potential customers use to find products or services. It helps you understand what your target audience is searching for and how to optimize your content to target all aspects of potential queries related to your site.

  • Seed keywords are the initial set of keywords you start with, often based on your business or topic. They help you generate a list of related keywords for further research.

  • Short-tail keywords are broad and general (e.g., "travel"), while long-tail keywords are specific and longer phrases (e.g., "best budget travel deals for 2023"). Long-tail keywords typically have lower competition and are easier to rank.

  • SEMrush, Keyword Sheeter*, Keysearch, and Google Trends

    • Yes, this is a thing!

  • Search intent refers to the purpose behind a user's search query. It can be informational (e.g., "how to bake a cake"), navigational (e.g., "Apple homepage"), or transactional (e.g., "buy iPhone"). Understanding search intent helps you create content that helps funnel clients into a purchase.